Spirit for Brands stands for diversity instead of uniformity. What unites us all, however, is our enthusiasm for branding. With different experiences and skills, we create relevant analyses, new ideas and measurable results for our customers.
Walter has been advising companies in the field of brand development, brand management and brand communication for over 20 years, formerly as Chief Executive Officer of Interbrand in Central & Eastern Europe. His consulting focus: Brand positioning, brand strategy, structuring of implementation processes and the development of structures, processes and tools in brand management.
In addition to experience in trademark litigation in the context of mergers, spin-offs, repositionings and privatizations, Walter looks back on international projects in tourism, banking, services and capital goods. He regularly publishes and lectures on these focal topics.
Over the past 20 years, Alexander has gained extensive consulting experience in the field of brand and marketing, including as strategy director and member of the management board at Interbrand. He has supported companies such as Bayer, BMW, Deutsche Telekom, SAP, Randstad and Evonik in questions of brand strategy and brand management. He began his career in corporate marketing (automotive, FMCG).
His expertise focuses on the development of brand positioning, the definition of brand architectures, brand controlling, the implementation of brand turnarounds as well as internal brand mediation and employer branding.
Alexander focuses on the service, life science, lifestyle and fashion sectors. In addition to his regular lectures, Alexander is a lecturer for brand management at the Macromedia University in Cologne.
Dörte is an experienced brand consultant. In her previous position as Communications Manager at Vodafone, she gained several years of experience in the telecommunications and agency environment. Today, her expertise lies in the development and definition of brand positioning and brand strategies as well as in the structuring and development of implementation processes and instruments.
Her main industries are telecommunications, online business, tourism and services.
Lisa studied in Berlin, Eichstätt and Turku and is currently earning a doctorate in German studies and brand management at Åbo Akademi University. As a junior consultant, she is primarily concerned with the development of brand positioning and brand architecture as well as the creation of branding and communication strategies.
Lisa's main industries are lifestyle & fashion, services, culture and tourism.
Phillip is a trained design manager with many years of experience in the conceptual and creative development of brands. His consulting focus lies in the development of brand positioning and brand strategies as well as in the derivation of design tasks and their implementation processes.
Phillips focuses on services, lifestyle & fashion and tourism.
Torsten has gained a wealth of experience over the past few years in our mandates with Bayer, Randstad and ic! berlin. He began his career in market research with a focus on strategic sports marketing and sponsorship as well as brand communication. Torsten focuses on the development of brand positioning and brand architecture, branding and communication strategies and multisensual marketing. His industry focuses are life sciences, services and consumer goods.
Felix is the creative force behind many of our successful projects, and a seasoned and competent identity designer. Among other assignments, he has been with Interbrand as a senior designer for many years, heading projects in brand and corporate communications, as well as sponsoring (e.g. for Deutsche Telekom). For our clients, Felix develops, implements, and adapts fulll-scale identity programs - from basic elements to PowerPoint. He also realizes projects in internal communications, including animations and film.
Christiane manages our office. She organizes, networks, finds the right appointments, always stays on top of things – and is happy to be your contact person for (almost) any questions.
Hermann's focus is currently on his particularly pronounced self-confidence. Further advisory competencies are not yet foreseeable; however, we are confident that he will be able to develop his potential to the fullest.
Have you been bitten by the branding bug?
Are you fascinated by and enthusiastic for the brand phenomenon?
Have you already gained some experience in branding?
Are you looking for a career start or a new challenge?
Then get in touch with us.
Spirit for Brands Markenberatung GmbH
Schanzenstraße 38, building 81a
51063 Köln, Germany
+49 221 474 438 - 0
© Spirit for Brands 2018