Is your brand presence "on brand"? Does your brand convey the right topics and messages – suitable for the relevant target groups, both internally and externally? Does your brand communication create sufficient awareness and demand? We steer the further development of your brand image and support you in the fundamental questions of brand communication.
Human forward – this has been Randstad's new brand promise since October 2017. This was accompanied by a complete overhaul of the brand image. Spirit for Brands supported the relaunch of the brand in Germany with demand-oriented solutions: Guidelines, internal media, explanatory animations, a roadshow.
Within six months, the entire external appearance was changed and all relevant processes were redesigned or adapted to current requirements. At the same time, employees were informed of the changes and trained in their use.
The Deutscher Reisering brand stands for a service network of independent, medium-sized travel agencies. In the course of the brand's success, the range of professional services offered by the network has grown significantly, but the brand itself no longer reflected this fact. So it became necessary to reconcile the network's performance with the brand's visual identity. But how?
In joint workshops, we developed a self-image for the Deutscher Reisering brand, on the basis of which we defined a brand positioning. This positioning was translated into a new corporate design and other important elements of brand communication. Implementation aids for internal brand management complemented the services of Spirit for Brands.
"Spirit for Brands has been with us for a year and a half. With their help we have put our aging brand image to the test and completely redeveloped it. Spirit for Brands was always approachable for us and never left our side. They have a wonderful way of making complex problems uncomplicated and offering effective solutions. Probably the most decisive contribution of Spirit for Brands was that they succeeded in gathering all participants behind a shared idea, thereby giving our brand a personality for the long term."
Andreas Quenstedt, Managing Director Deutscher Reisering Service GmbH
Spirit for Brands Markenberatung GmbH
Schanzenstraße 38, building 81a
51063 Köln, Germany
+49 221 474 438 - 0
© Spirit for Brands 2018